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Course: 8 Steps to Success (ENG subtitles)
Lesson 1 – Marketing Communications Today
Welcome along!
Marketing communications – what is it all about? (8:21)
Summary
Task 1: Marketing Inventory
Additional resources
Lesson 2 – Branding
Branding – this how you do it (20:02)
Summary
Task 1: Benchmarking
Task 2: Onlyness statement
Task 3: Brand definition (23:16)
BONUS: Brand archetype
Additional resources
Lesson 3 – Identity
Identity – Getting to know yourself as a marketer (11:06)
Summary
A few words about the tasks at hand
Task 1: Picturing Myself
Task 2: Identity mapping (23:14)
BONUS: Uniqueness guide
Additional resources
Lesson 4 – Target audiences
Target audiences – how to understand them (26:35)
Summary
Task 1: Picking your target group(s)
Task 2: Customer survey
Task 3: Customer profile
Task 4: Customer journey map
Additional resources
Osa 5 – Strategy
Task 1: Marketing map
Strategy – how to recognize obstacles and set goals (22:11)
Summary
BONUS: Lie detector test
Additional resources
Lesson 6 – Marketing in Practice
Marketing in practice – How to design materials and campaigns (20:39)
Summary
Task 1: Annual plan
Task 2: Brief
Additional resources
Lesson 7 – Sales
Sales – How to close a deal (14:42)
Summary
Task 1: Sales math
Task 2: Sales pitch
BONUS: Three sales call approaches
Additional resources
Lesson 8 – Inspiration
Inspiration – How to generate more and better ideas. (17:23)
Summary
Task 1: 10 minutes, 100 ideas
BONUS: Idea hacking
BONUS: Moodboard
Additional resources
BONUS: Lie detector test
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LIITY MUKAAN KURSSILLE